The Hard Truth for Businesses without a Digital Marketing Strategy
Part of our The Real SME Truth Series: Are you losing by not executing a digital marketing strategy? The answer will shock you!
Think you have nothing to lose if you’re not executing a digital marketing strategy for your business? You’re wrong! Number one, you are missing out on a LOT of money! You’re also not controlling your competitive position and reputation online if you don’t have a cohesive online marketing strategy.
How’s that you ask? Let’s see. Different digital platforms, where your potential clients are abundantly found, are expanding like never before! Shouldn’t you take advantage and become prominent on those platforms? 71% of small businesses do not have a digital marketing strategy but 80% of customers begin their research online (profoundry.co survey 2015). Would you agree that there is an enormous opportunity there? Your business’s majority target audience is almost certainly online. Shouldn’t you tap into this consumer base? The answer to these questions for any business looking to grow its bottom line, should be a resounding ‘yes!’. What that means is that most companies must understand that having an online presence, besides just having a product page, is now a prerequisite.
A company trying to fill this gap between consumers and companies that are exposing themselves to them is Toronto, Canada-based SME.Consulting. SME.Consulting has developed one of the most popular customized online marketing plans with strategies created to boost small and medium-size businesses online. SME.Consulting’s 90-Day Online Marketing Strategy and Content Mapping Plan™ is a client-preferred plan designed to keep your business effective on all digital platforms. The operative word being, ‘effective’. SME.Consulting focuses exclusively on creating (and executing) digital marketing strategies in 90-day blocks which can be executed in bite-sized chunks and have the advantage of allowing clear, attainable goals that everyone in your company can aim for or track. This personalized approach will allow your brand to become effectively positioned on all the digital platforms that your target audience is found.
Comprehensive plans, such as SME.Consulting’s, can lead to higher revenues for your business by creating strategies that;
- directly capture the most QUALIFIED leads among your online audience.
- indirectly by increasing your general brand visibility and positive brand awareness.
Testimonials and reviews by SME.Consulting’s clients show that most of them consider the plan a cost-effective opportunity that allowed them to maximize their online potential!
How SME.Consulting CREATES your custom 90-Day Online Marketing Strategy and Content Mapping Plan™
Creating the 90-Day Online Marketing Strategy and Content Mapping Plan™ will be based on:
- A thorough analysis of your company profile, operational efficiency, marketing channels, industry and your current positioning
- Compiling your customer profile; Demographics / Psychographics and a Competitor Analysis
- A detailed Map linking your Key Offerings, Online Priorities, Business Objectives and your Customer’s Goals
- Detailed high ROI Campaign Blocks to run for the 90 days
- A step-by-step guide on how to create your Social Media and Content Calendar weekly using suggested content and the Campaign Blocks from point 4.
In over 20 pages of invaluable insights SME.Consulting will provide you with research results, key findings and recommended strategies that will provide the highest ROI for your specific situation. Having your custom plan is critical in highlighting the value you provide at the highest level to your target audience online. What the plan will highlight are your:
- Operational efficiency
- What sets your company apart
- Pricing Strategy
- Product leadership
- Customer intimacy
- Your market’s ‘life cycle stage’ and how it affects your marketing
- Your market’s typical buying process
- The challenges your market faces
- Common problems your market is looking to solve and how you can take advantage
- How and where your market prefers to purchase
- Main known channels of marketing your industry
Read the next article in SME.Consulting’s small business education series:
An Anatomy of a Successful Online Marketing Plan [Detailed Read] by Chrispen Pasipanodya – https://sme.consulting/anatomy-of-successful-online-marketing-plans/
Different digital platforms are expanding like never before and we encourage you to take advantage of them immediately. SME.Consulting’s 90-Day Online Marketing Strategy and Content Mapping Plan is designed to keep your business effective on all the digital platforms thus allowing you to tap into your consumer base. We will help you to maximize your online potential! Contact us today and tell us about your business. We would love to bring our tried-and-trusted service to your marketing world!