SME.Consulting was hired to create and launch a brand that supports the demographic of black investors in the stock and forex trading market.
Services
Branding, Visual Identity
Industry
Financial, Investment
Client
Blaxe Capital, blaxecapital.com
The Challenge
The stock and forex trading markets are extremely competitive but they lack a significant enough representation of black-owned training and investment platforms. Blaxe Capital set forth on a mission to rapidly increase black participation in the stock and forex markets by beginning with teaching the basics. They required a branding agency that would present their vision most effectively.
Our Solution
SME.Consulting ensured that Blaxe Capital was branded as an innovative platform promoting the entry of people of color into the financial services industry in North America.
From the naming of Blaxe Capital, pronounced ‘blacks capital’, to the colour palette used on the website, everything we created was intended to communicate their sophisticated, experienced and professional approach to investment learning and earning opportunities.
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