SME.Consulting was hired by the founders of House of Izinkosi-kazi, a couple with an unrivalled taste for high end fashion. The pair were in search of branding that is exclusively powerful, rich, luxurious, regal, stylish and elegant.
Client Request
House of Izinkosi-kazi needed promotional branding that projects and represents the royalty and luxury of their fedora hats and fashion accessories collection.
Our Solution
SME.Consulting’s branding for House of Izinkosi-kazi brought to life the founders’ vision to project the African royalty story to the world.
SME.Consulting created branding material that matched the House of Izinkosi-kazi aura of vintage fashion in the Victorian era. We created branding that shows the models wearing them looking and feeling like kings and queens.
The branding we designed upheld their mission to be the leader in the fashion industry as a designer, manufacturer and retailer of luxury fashion accessories.
We created branding that captures the core values of House of Izinkosi-kazi. It defines their brand promise, principles, differentiators, personality and voice. It serves as the source from which consumers can draw information and guidance for how their accessories and products present their story to the world.
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