Project Overview
SME.Consulting was hired by Meroe brand to create a powerful beauty products brand from scratch and execute a strategy to garner recognition for it through visual storytelling.
Services
Design, Visual Identity
Industry
Health & Beauty
Client
Meroe Brand, Meroe Hair
Client Request
Businesses like our client’s, which are start-ups in the beauty, health and wellness industries, trust SME.Consulting to handle everything from the brand naming process to their growth and expansion. The client approached SME.Consulting with a request to create a powerful brand representing modern, empowered women who still possess a strong traditional sense.
Our Solution
The Candaces, or kentakes, of Meroe city held more power than the kings; they were the ones who chose the king!
SME.Consulting came up with the concept of a brand that would acknowledge each individual woman as a queen and recognizes and celebrates their many strengths. We developed Meroe Brand for the client with the long-term vision that they would one day open vast stores that will be considered mini ‘cities’. The in-store branding would have the theme of the prosperous ancient city of Meroe. Every woman entering the stores (or, visiting the Meroe Brand website) would feel like a powerful and honoured Meroite.
SME.Consulting presented a few rough logo concepts to the client, with the client picking the one that included the power symbol of Meroe City, the great pyramids. We made mockups of hair bundle bags to show the client how the logo would look on their product packaging. We also created banner examples that matched the ‘modern women with traditional strength’ concept. Those banners were placed on their demo website, that we created for them as well.
We demonstrated to the client how their branding identity quality, colour scheme and powerful messaging can be consistent throughout their various material.
*Meroe Brand is an example of how SME.Consulting can bring a high-quality brand concept and idea to real life for clients. Our clients trust our creative, ambitious, and daring approach, which we back up with our vast experience and deep knowledge of branding and executing winning branding strategies.
To Learn more about the candaces of Meroe city here. Nubian Queens and Warriors, The Kandakes – Mighty Women of Africa – EDITIONS Black History Month Lifestyle Magazine, Windrush, Newsletters & Publications© (editionbhm.com)
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