The client required us to develop branding assets that evoke a feeling of music nostalgia in their marketing and promotional material as well so on their social media.
Services
Brand Strategy, Graphic Design
Industry
Music, Archive
Client
Rella Black History Foundation
The Challenge
Rella Black History Foundation required SME.Consulting to capture the timelessness of the musicians that their music history for seniors series features.
Our Solution
SME.Consulting created marketing and promotional material that made the unique concept of a nostalgic, enjoyable and inspiring show front and center for Music in Our Lives.
We researched marketing and promotional material design styles and themes that were popular during the peak of the careers of some of the musicians featured in Music in Our Lives.
Replicating designs that were popular in the 1950s and 1960s was certainly a fun challenge for us. We gave each design a personality of its own and ensured the representation of an enjoyable Black history and music show for seniors.
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