SME.Consulting was hired to do a complete rebrand of SoKlean. The household products company needed a revamp of their logo and branding identity as well as new label designs for their detergent product line.
Services
Branding, Packaging Design
Industry
Household Products
Client
SoKlean
The Challenge
SoKlean needed an upgrade of their branding and product packaging to a new, fresh and modern look and feel. They needed packaging that was not only aesthetically pleasing but would consider the colours they were already using in existing materials.
Our Solution
SME.Consulting redesigned SoKlean laundry detergent labels and ensured that the new designs stand out in the shopping aisle and become easily recognizable.
To ensure that the laundry detergent labels look crisp and clean once printed, we carefully placed the ingredients list, instructions for use, any safety warnings, and the SoKlean name and logo.
We made sure that we placed text on the label that is clearly readable – not too small to make letters blurry, not too big to leave words illegible.
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