Project Overview
SME.Consulting was hired to create the entire branding for the initial coin offering (ICO) of the Laborcrypto cryptocurrency. The branding included logo, brand identity, pitchdek, PowerPoint presentations, whitepaper, KYC, promotional videos, pre-launch website and much more.
Services
Brand Strategy, Visual Branding
Industry
Cryptocurrency / Financial
Client / Website
LaborCrypto, website
The Challenge
Laborcrypto was in a race against time and needed an agile, effective and experienced visual branding company like SME.Consulting to help them to a successful initial coin offering (ICO). They needed branding that would help them to raise millions for their coin.
Our Solution
SME.Consulting played a pivotal role in the launch of the Laborcrypto cryptocurrency, helping them to raise money through an ICO, by providing them with effective branding.
SME.Consulting developed the branding concept around the gold coin design that we created to represent the Laborcrypto ‘coin’ currency. The colour scheme we selected conveyed the utility of the service that Laborcrypto offered and how it feels owning a stake in the company.
We wrote all the marketing copy on all the branding, marketing and promotional material and created charts and other figures to represent the distribution of the coin.
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